TBS 001: Welcome to the Tradies Business Show

This first episode is all about learning what the Tradies Business Show mission is as well as finding out who the hell the co-hosts of the Tradies Business Show are – Warrick Bidwell and Michaela Clark.

PLUS we share one thing that you can start doing today that will lead to massive results in your trade and construction small business.

Narrow Niches Mean Nice Numbers

You’ve heard the saying right? ‘By being all things to all people you’re in danger of being nothing to nobody’? What’s this really all about though and what’s it got to do with being narrow minded? Let’s consider two rivers – The Colorado River in the United States and The … Read More

So Where The Bloody Hell Are You?

Remember this advertising campaign from about 10 years ago? [embedplusvideo height=”315″ width=”420″ editlink=”http://bit.ly/1tnWOQ5″ standard=”http://www.youtube.com/v/Y-ZLr9ePuj8?fs=1&vq=hd720″ vars=”ytid=Y-ZLr9ePuj8&width=420&height=315&start=&stop=&rs=w&hd=1&autoplay=0&react=1&chapters=&notes=” id=”ep4487″ /] While it was a less-than-successful advertising campaign for Tourism Australia, the closing question from the one and only Lara Bingle is one you should be asking yourself. Not in terms of your next … Read More

It Took 70 Years For This Email To Arrive

My dad was never much of an innovator. He was great at fixing things and turning sows’ ears into silk purses but you wouldn’t consider him somebody who really kept up with or stayed ahead of trends. Whether with technology, music, health or within his field of work in the … Read More

Springtime Allergies Or Winter Blues?

Watery eyes? Dry Throat? Short of breath?  No, I’m not talking spring time allergies. What I’m talking about are those horrible feelings you get when you look at your financial performance or sales figures – if you even look at them, after the winter break. Here in the southern hemisphere, … Read More

Are Facebook Ads A Rip Off?

The Wall Street Journal ran this story recently: “WHEN it comes to advertising on Facebook these days, small-business owners are competing for more limited ad space — and paying more for ads even if they don’t result in sales. During Facebook’s earnings call last month the social-networking company revealed the … Read More

Want More Customers? Take Off Your Shoes.

Want more customers? Try taking off your shoes… Have you noticed how it’s often the simple things in life that make such a big difference? My wife and I had a less than pleasant experience recently with a business and their tradespeople who came to fix our fridge. There were some … Read More

Personality branding – The third brand your business needs

This blog has been re-posted with permission from Daniel Priestley and the team at www.keypersonofinfluence.com.au Personality branding – The third brand your business needs. There are three layers of branding your business needs to consider: Product – The brands we associate to a product or service we can buy e.g.: … Read More

What A Stupid Dog Taught Me About Regret

[I hadn’t originally planned to publish this post. I actually wrote it partly to capture my memories of these events and partly to help me make sense of my thoughts and emotions. While this is not strictly ‘business’ related I do believe we would all enjoy greater success, fulfilment and quality of … Read More

3 Ways To Add Value And Stop Discounting

[embedplusvideo height=”315″ width=”560″ editlink=”http://bit.ly/1xZLV3Q” standard=”http://www.youtube.com/v/N8HcNxky0hY?fs=1&vq=hd720″ vars=”ytid=N8HcNxky0hY&width=560&height=315&start=&stop=&rs=w&hd=1&autoplay=0&react=1&chapters=&notes=” id=”ep6202″ /] What if you could stop discounting your price and instead increase the value you offer to get more customers buying from you?  Here’s 3 simple ways you can increase the value customers perceive in your product or service and get more of … Read More