How To Create A Client Avatar

All the marketing in the world won’t produce results if you don’t follow this crucial step first and that is understanding who you are marketing to. Does your business have a client avatar? If not read on to find out why you need one and how to create your own. … Read More

How To Use Social Media As A Tradie

Social media has become an essential tool for our businesses, and yet we are asked often in the Facebook group, how tradies like you, should be using social media.

Paying less tax could hurt your business

It’s enough to strike fear into the heart of business owners everywhere. That dreaded time of year when the accountant calls to say it’s time to prepare your financials and close off the books

Staff Training – Why You Need To Invest

If I had a dollar for every tradie who told me they don’t need to send their staff off to training, I’d be wealthy and if they listened to my advice, they’d be less poor! One of the biggest business expenses is staff, so if you hire a team member … Read More

Should You Be Marketing To Your Email List?

In this age of email, you should have an email address for each of your previous customers. Hopefully, you have them all sitting nicely inside a polished CRM (Customer Relationship Mangement tool) or if you’re like most of the tradies we know, they’ll be knocking around on a sheet of … Read More

Getting To Know Nicole

You all know my face, but do you know much about me and what qualifies me to be part of the dynamic duo?? Grab a coffee/wine/beer and let me tell you all about me! My life in construction began before I was born, really. My Dad is a plasterer, (also … Read More

Online Tools For Trade Business

I am slowly learning to use my phone to its full capacity, it might be a Nokia from 1998, but I’m learning slowly. JOKES! My mobile phone has become one of my most used business tools, as it is so handy to use and I’ve always got it with me. … Read More

Networking Tips For Tradies

Do you hate networking as much as I do? Truly as often as I do it, I find nothing more intimidating than walking into a room full of strangers ready to network. Yet it really is one of the most powerful business tools to master. Read on for 7 Networking … Read More