Should You Be Marketing To Your Email List?

In this age of email, you should have an email address for each of your previous customers. Hopefully, you have them all sitting nicely inside a polished CRM (Customer Relationship Mangement tool) or if you’re like most of the tradies we know, they’ll be knocking around on a sheet of … Read More

21 Ways To Get More Business

On a daily basis, we are asked here at TIB HQ how to get more business for our tradies. While there is no simple rule that works for all, the key is to be consistent with your work finding. Your business should always be actively seeking work in all ways, … Read More

Are Facebook Ads A Rip Off?

The Wall Street Journal ran this story recently: “WHEN it comes to advertising on Facebook these days, small-business owners are competing for more limited ad space — and paying more for ads even if they don’t result in sales. During Facebook’s earnings call last month the social-networking company revealed the … Read More

Personality branding – The third brand your business needs

This blog has been re-posted with permission from Daniel Priestley and the team at www.keypersonofinfluence.com.au Personality branding – The third brand your business needs. There are three layers of branding your business needs to consider: Product – The brands we associate to a product or service we can buy e.g.: … Read More

3 Ways To Add Value And Stop Discounting

[embedplusvideo height=”315″ width=”560″ editlink=”http://bit.ly/1xZLV3Q” standard=”http://www.youtube.com/v/N8HcNxky0hY?fs=1&vq=hd720″ vars=”ytid=N8HcNxky0hY&width=560&height=315&start=&stop=&rs=w&hd=1&autoplay=0&react=1&chapters=&notes=” id=”ep6202″ /] What if you could stop discounting your price and instead increase the value you offer to get more customers buying from you?  Here’s 3 simple ways you can increase the value customers perceive in your product or service and get more of … Read More

What If I Was Your Next Customer?

I don’t know about you, but it seems that a lot of businesses are struggling to attract new customers.  I hear many business owners talk about how customers are price focused, that competitors are driving prices down and that customers aren’t loyal to shops or brands or businesses anymore. The … Read More