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Small Business Marketing

Find Work And Other Tradies With Social Media – Guest Post From Goodwork

By |2019-06-04T00:15:53+00:00June 4th, 2019|Blog, Small Business Marketing|

Way back social media started as a way to get in touch with old mates or keep up with the latest gossip in the family. That’s not all it’s good for, though. It’s also a great way to build your network and keep up with the latest news from other tradies and the industry. There

TIB024 Geurilla Marketing with Daniel Lee of Plum Property

By |2019-06-26T23:58:10+00:00April 26th, 2019|Business Planning, Podcast episode, Sales and Selling, Small Business Marketing|

Full-time business owner, part-time funny guy, Daniel Lee from Plum Property joined us this week. Dan shared with us the power of video in social media marketing, and spoke like only a business owner can, with punchy tips and insights into how his videos are consistently going viral. Business Name: Plum Property Instagram Handle: @danleeproperty

TIB008 Like LinkedIn for Tradies, Only Better! with Josh from Good Work

By |2019-02-18T01:12:23+00:00December 19th, 2018|Expert Interviews, Getting Mobile, Growing your business, Marketing, Mindset, Podcast episode, Small Business Marketing, Technology|

Hands up if you love networking! No? Don't worry, even if you're good at it there's a fair chance you don't love it. Which could explain why many of us don't do it! Despite knowing that networking is a powerful way to get more business, find subcontractors or builders to work with and to raise

The Power Of A Niche

By |2018-11-21T05:34:59+00:00November 12th, 2018|Blog, Growing your business, Marketing, Small Business Marketing|

The Power Of A Niche I’m not talking about a wall niche here, yes, they are lovely but they don’t have any power! I’m talking about finding a niche for your business. Say what??! You want me to narrow down my business to one niche?? Yep, I sure do, and when you do, I promise you will

The trouble with customers

By |2018-11-21T05:47:33+00:00January 31st, 2017|Blog, Construction, Customer Service, Customers and Service, General Business Management, Marketing, Small Business Marketing|

Customers, or clients, can be a real pain. Getting paid, or at the very least getting paid on time, mismatched customer expectations, quality disputes, poor customer reviews, payment retentions, bad mouthing and all manner of headaches can befall business owners in their day to day dealings with clients. It’s easy to blame customers for not

Narrow Niches Mean Nice Numbers

By |2014-11-04T21:06:58+00:00November 4th, 2014|Customers and Service, Small Business Marketing|

You've heard the saying right? 'By being all things to all people you're in danger of being nothing to nobody'? What's this really all about though and what's it got to do with being narrow minded? Let's consider two rivers - The Colorado River in the United States and The Murray River in Australia. The

Are Facebook Ads A Rip Off?

By |2014-09-01T17:23:59+00:00September 1st, 2014|Sales and Selling, Small Business Marketing|

The Wall Street Journal ran this story recently: “WHEN it comes to advertising on Facebook these days, small-business owners are competing for more limited ad space — and paying more for ads even if they don’t result in sales. During Facebook’s earnings call last month the social-networking company revealed the average per ad price increased

Personality branding – The third brand your business needs

By |2014-08-22T11:14:44+00:00August 22nd, 2014|Business Planning, Sales and Selling, Small Business Conditions, Small Business Marketing|

This blog has been re-posted with permission from Daniel Priestley and the team at www.keypersonofinfluence.com.au Personality branding - The third brand your business needs. There are three layers of branding your business needs to consider: Product - The brands we associate to a product or service we can buy e.g.: "iPod" Company - The brands

What If I Was Your Next Customer?

By |2014-07-30T22:49:43+00:00July 30th, 2014|Customers and Service, Mindset, Sales and Selling, Small Business Conditions, Small Business Marketing|

I don't know about you, but it seems that a lot of businesses are struggling to attract new customers.  I hear many business owners talk about how customers are price focused, that competitors are driving prices down and that customers aren't loyal to shops or brands or businesses anymore. The ironic thing about this is