The Power Of A Niche

The Power Of A Niche I’m not talking about a wall niche here, yes, they are lovely but they don’t have any power! I’m talking about finding a niche for your business. Say what??! You want me to narrow down my business to one niche?? Yep, I sure do, and when you … Read More

The trouble with customers

Customers, or clients, can be a real pain. Getting paid, or at the very least getting paid on time, mismatched customer expectations, quality disputes, poor customer reviews, payment retentions, bad mouthing and all manner of headaches can befall business owners in their day to day dealings with clients. It’s easy … Read More

Narrow Niches Mean Nice Numbers

You’ve heard the saying right? ‘By being all things to all people you’re in danger of being nothing to nobody’? What’s this really all about though and what’s it got to do with being narrow minded? Let’s consider two rivers – The Colorado River in the United States and The … Read More

Are Facebook Ads A Rip Off?

The Wall Street Journal ran this story recently: “WHEN it comes to advertising on Facebook these days, small-business owners are competing for more limited ad space — and paying more for ads even if they don’t result in sales. During Facebook’s earnings call last month the social-networking company revealed the … Read More

Want More Customers? Take Off Your Shoes.

Want more customers? Try taking off your shoes… Have you noticed how it’s often the simple things in life that make such a big difference? My wife and I had a less than pleasant experience recently with a business and their tradespeople who came to fix our fridge. There were some … Read More

Personality branding – The third brand your business needs

This blog has been re-posted with permission from Daniel Priestley and the team at www.keypersonofinfluence.com.au Personality branding – The third brand your business needs. There are three layers of branding your business needs to consider: Product – The brands we associate to a product or service we can buy e.g.: … Read More