Marketing Essentials

Marketing can be a very effective way to find clients whether it is by word of mouth or finding you through a targeted campaign, your business is directly or indirectly marketing all the time. Marketing Essentials 1. Uniforms The holy grail of constant advertising, uniforms. I for one, and I … Read More

The Power Of A Niche

The Power Of A Niche I’m not talking about a wall niche here, yes, they are lovely but they don’t have any power! I’m talking about finding a niche for your business. Say what??! You want me to narrow down my business to one niche?? Yep, I sure do, and when you … Read More

The trouble with customers

Customers, or clients, can be a real pain. Getting paid, or at the very least getting paid on time, mismatched customer expectations, quality disputes, poor customer reviews, payment retentions, bad mouthing and all manner of headaches can befall business owners in their day to day dealings with clients. It’s easy … Read More

Narrow Niches Mean Nice Numbers

You’ve heard the saying right? ‘By being all things to all people you’re in danger of being nothing to nobody’? What’s this really all about though and what’s it got to do with being narrow minded? Let’s consider two rivers – The Colorado River in the United States and The … Read More