Personality branding – The third brand your business needs

This blog has been re-posted with permission from Daniel Priestley and the team at www.keypersonofinfluence.com.au Personality branding – The third brand your business needs. There are three layers of branding your business needs to consider: Product – The brands we associate to a product or service we can buy e.g.: … Read More

Why Reading Books Could Be Bad For Your Business

It’s a commonly taught principle that  ‘the more you learn, the more you earn’. It’s true isn’t it? The more you know about sales, budgeting, negotiations, marketing and so on the more money you can make in business right? Well, maybe. At your fingertips, you currently have access to over … Read More