TBS095 Industry Spotlight with Penny Cornah from Master Plumbers Queensland

Plumbers unite!

Ok, maybe that’s a bit extreme, but the Master Plumbers Association sure are working hard to bring plumbers together.

Why? Well, plumbing can be a complex, compliance-heavy game and without adequate support, plumbers could find themselves on the wrong side of local and state governments. Not to mention the wrong side of your customer’s cheque book!

Master Plumbers are also working hard to ensure unlicensed operators are dealt with and discouraged to ensure the tradies doing the right thing aren’t disadvantaged.

Even if you’re not a plumber, this episode has some great tips about industry associations, why you should seriously be joining if you’re not already a member and the importance of systems and procedures in your trade business.

TBS010: Tradies Hot Seat with Helen from The Plumbettes

The first of our Tradies’ Hot Seat victims is Helen Yost from the all-girl plumbing business The Plumbettes. Helen asked for help via a social media group to deal with the Christmas slow down experienced by many tradie businesses.

We invited Helen into the studio for a live consultation and looked at some simple ways she could generate some more leads quickly, convert more of those leads into customers and do it profitably and without spending a ton of money on advertising.

We covered strategies and topics such as:

defining your target market
measuring the effectiveness of your marketing
networking
alliances and how to make them work
social media strategy
the use of free PR to get traffic to your site
and so much more!