TIB201 Business awards – time waster or actual benefit to your business?

In the era of ‘everyone gets a prize’ is there really any point to business awards? Waz and Nic have both entered, won and judged business awards and have some interesting and perhaps surprising leassons from their experience. Are awards worth the effort to enter? Are they just a w*nk? Do they actually do anything for your business whether you win, lose or draw?

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