One massively overlooked area of marketing in many trade businesses is repeat purchasing and customer loyalty and retention programs. With many companies solely focused on winning new business, the customers we had last month or year sometimes get neglected. From a chance meeting in an Uber to more than 50,000 users on their reminder platform, David Wareing from repeatbooking.com.au has learned a ton about getting customers to come back and buy again. And again. And again! We take a look at some simple tips to literally mine the diamonds in your own backyard and save yourself some money and time on new customer acquisition.
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