Should You Be Marketing To Your Email List?

In this age of email, you should have an email address for each of your previous customers. Hopefully, you have them all sitting nicely inside a polished CRM (Customer Relationship Mangement tool) or if you’re like most of the tradies we know, they’ll be knocking around on a sheet of … Read More

21 Ways To Get More Business

On a daily basis, we are asked here at TIB HQ how to get more business for our tradies. While there is no simple rule that works for all, the key is to be consistent with your work finding. Your business should always be actively seeking work in all ways, … Read More

The trouble with customers

Customers, or clients, can be a real pain. Getting paid, or at the very least getting paid on time, mismatched customer expectations, quality disputes, poor customer reviews, payment retentions, bad mouthing and all manner of headaches can befall business owners in their day to day dealings with clients. It’s easy … Read More

Narrow Niches Mean Nice Numbers

You’ve heard the saying right? ‘By being all things to all people you’re in danger of being nothing to nobody’? What’s this really all about though and what’s it got to do with being narrow minded? Let’s consider two rivers – The Colorado River in the United States and The … Read More

Want More Customers? Take Off Your Shoes.

Want more customers? Try taking off your shoes… Have you noticed how it’s often the simple things in life that make such a big difference? My wife and I had a less than pleasant experience recently with a business and their tradespeople who came to fix our fridge. There were some … Read More

3 Ways To Add Value And Stop Discounting

[embedplusvideo height=”315″ width=”560″ editlink=”http://bit.ly/1xZLV3Q” standard=”http://www.youtube.com/v/N8HcNxky0hY?fs=1&vq=hd720″ vars=”ytid=N8HcNxky0hY&width=560&height=315&start=&stop=&rs=w&hd=1&autoplay=0&react=1&chapters=&notes=” id=”ep6202″ /] What if you could stop discounting your price and instead increase the value you offer to get more customers buying from you?  Here’s 3 simple ways you can increase the value customers perceive in your product or service and get more of … Read More