TIB056 What Cause Marketing Has To Do With Starting Your Own Wine Label and Trade Business Success
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Lots of businesses are talking about ’cause marketing’ and how it can change the way you represent yourself to your target audience. Ok, that’s the fluffy definition out of the way…cause marketing is really about getting your brand out there by doing good stuff for communities, not-for-profits and the like. It’s a good old fashioned win-win scenario. Not only have today’s guests built a very successful business via cause marketing, they’ve written a book about it! Not just any book, a ‘Business Audio Theatre’ production with real actors and sound effects. Keep an ear out for some of the clips in the episode and head to the website to grab your free chapter from one of America’s biggest wine label creators.


Website: http://thebarefootspirit.com/
Facebook: https://www.facebook.com/thebarefootspirit
https://www.facebook.com/BarefootWineFounders/
Twitter: https://twitter.com/barefoot_spirit
Instagram: https://www.instagram.com/thebarefootspirit/
LinkedIn: https://www.linkedin.com/in/mhoulihan/
https://www.linkedin.com/in/bonnieharvey/


Tradies In Business

Nicole Cox

Whether you’re a plumber, electrician, builder, motor mechanic, landscaper, tiler, glazier, painter, carpenter, concretor or any of the myriad of trades and contractors that keep the world running, this podcast has been produced with you in mind. Your host, Nicole ‘Nic’ Cox, was born into a tradie family and has first-hand experience of the gut-busting, money stress and pressures that trade businesses can place on their owners and their families! Nic strongly believes in the opportunity that exists for all tradie business owners to create a flexible, financially secure business for now and for their families’ future. She interviews guests on a range of topics such as marketing, finance, human resources, legal issues, mindset, motivation, physical and mental health, industry updates and more! Nic loves a laugh and a good story, so tune in for a unique look at how to ‘get off the tools’ and break the cycle of financial hardship and stress to create the trade business you really wanted!

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