We have experienced first hand the pain many families go through while building a trade related business – stress, long hours, fights over money, relationship strain and the physical toll of the ʻnever ending’. We know they wonder if it will ever be different, or is this it?

Understanding the personal stress and loneliness that trying to do it alone causes tradies, we are driven to use our experience and expertise to break this cycle. 

We don’t want to see any more tradies and their families suffer the way many in trade businesses do.
We don’t want any tradies to fail in their business, their families or their relationships.
We don’t want to see tradies suffer burnout or mental health issues.

We do want to help tradies understand and access the power they have in their businesses.
We do want to work with tradies in business to help build their legacy and their freedom.
We do want to help tradies get off the tools and into true business ownership to progress their life and business.

We aim to directly impact the lives of 10,000 tradie business owners and their families by
fostering better skills around health, wealth and relationships. We believe a fulfilling life and a sustainable, successful business as a possibility for all Tradies in Business.


• Connection

We act and connect with respect, empathy, honesty, transparency and integrity toward ourselves and others.

• Community

We know we are stronger together so we allow others to be here for us as we are for them.

• Commitment

We play a long game and are about life long transformation.

• Compassion

We are human-centric, put people first with compassion, care and concern.

• Charging

We accept the responsibility to lead and grow ourselves, inspire others and humbly be led by those before us. We are always learning and teaching, providing wise and educational leadership.

• Curious

We are constantly curious, eternally positive and always grateful for all the wonder and joy of life. We work and live from a place of humour, fun and creativity.

• Credible

We show up fully and give of ourselves fully, no mask, no BS. We are real, authentic, raw and vulnerable.

Warrick and i got together a couple years ago to formulate a plan to take my business from a self employed job to a proper trade business. That was 2015 and i haven't been on the tools since!


Since starting with TiB I've been able to take control of my business and start making meaningful steps towards achieving my goals for growth.

Josh, Redbeard Plumbing and Gas

We have received fantastic mentoring from Nic & Waz which has helped our business grow, with our annual turnover increasing dramatically, along with further employment of staff.

Liam & Samara - Trethowan Building

In our first financial year working with TiB we increased our gross profit by 83% on the previous year thanks to the systems they helped us put in place. Plus Brendan is no longer working weekends.

Amii & Brendan, Touchwood Trees

I’ve been following the [Tradies In Business] podcast for a couple of years and received some great insights. I decided to contact Waz and begin working 1-1 with him and so far it has been awesome. Heaps of great business fundamental work combined with custom ideas and systems to implement.
I’m excited to see where we will be in the coming months!

Mitch Kelly, Sterling Coating