TIB202 Being vulnerable – why getting fit before you join the gym is hurting your business

As a former CrossFit trainer, Waz saw countless people come to the gym wanting to get fitter and stronger, only to have them leave and say “I’ll come back when I’m fitter and stronger”. What the? It’s true. many of us don’t want to start something new or different until we’ve already mastered at least some of the skills or made some progress. Even though we know it’s not rational, it’s hard to overcome the desire to ‘fit in’ or not look silly when we’re embarking on change… and yet it’s the change and the new activity that will get us the results we say we “just have to do ourselves”! Nic has some powerful insights into how this is linked to our vulnerability and whether we’re willing to go there…

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